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Simply Natural

After years of continued research on the impact that chemicals have on our planet and bodies, Simply Natural has developed a passion for using as many pure, natural, organic, and eco-friendly resources as possible. They use minimal packaging, reusable glass jars, and try to cut down on waste whenever possible.

Although they already have their products on shelves across Ontario and Québec, Simply Natural wanted to take the next step towards boosting their online presence by selling their products online. I designed and built their online shop and was responsible for taking new photographs of their products.

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Services

Web Design
Web Development
Photography

cleansing milk by Simply Natural
girl holding a Simply Natural tote bag
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Wild Leaf

While working at Pointer Creative I was lucky enough to help design this beautiful online store. Once we had a clear design direction it was my responsibility to put together the Our Story and Promise pages. I created several mockups in Sketch, then handed off the final designs to the development team. I was also tasked with designing a pop-up subscription window for the front page.

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Services

Design
UI/UX
Production

an example of a wildleaf promotional popup
Wild Leaf happy tea tins
Wild Leaf happy graphic
Wild Leaf slim graphic
Wild Leaf detox graphic
Wild Leaf tea tins
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Millie's Pierogi

While working at Pointer Creative I was lucky enough to help redesign this online family-owned pierogi shop. Below is a sample of the earlier front page, before client feedback and revisions were applied.

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Services

Web Design
UI/UX
Production

Millie's Pierogi products
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Canadian Pacific Railway

I worked with spark* advocacy and Canadian Pacific Railway on this unique campaign.

Canada’s existence as a nation depended on the construction of rail lines to link BC to eastern Canada. Following the lead of the 1967 Confederation Train, it is fitting that CP’s Community Train Tour should traverse the country to remind Canadians of this historic fact, and how the railway has connected Canada and Canadians for 135 years.

CP ran the ‘Spirit of Tomorrow’ train from Vancouver, BC to Ottawa, ON between July 28th and August 20th 2017, making 11 other stops in communities along the way. Each stop featured CP’s unique heritage cars and diesel locomotive, a free concert by Dean Brody with an opening First Nations act, and free activities on the ground.

Services

Concept Development
Design
Animation
Production

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The Ottawa Hospital Fundraiser

The Ottawa Hospital delivers roughly 6,000 babies a year. Of that number, more than 800 end up in the NICU.

Michael Potter, Ottawa’s well-known philanthropist and high-tech icon, hosted a memorable fundraiser for The Ottawa Hospital’s Neonatal Intensive Care Unit at the General Hospital.

I worked with spark* advocacy to create a brand with event collateral for The Twinkle Twinkle Future Stars Gala. The event raised over $3-million, with more than 200 guests present. The evening’s entertainment included acts from Serena Ryder, Alan Doyle, and Randy Bachman, and This Hour Has 22 Minutes comedian and writer Mark Critch.

Services

Production
Animation
Titles
Post-production

The Ottawa Hospital's NICU 2017 fundraiser sponsorship poster
The Ottawa Hospital's NICU 2017 fundraiser menu
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Air Canada Pilots Association

While working at Pointer Creative I was lucky enough to help design this beautiful online store. Once we had a clear design direction it was my responsibility to put together the Our Story and Promise pages. I created several mockups in Sketch, then handed off the final designs to the development team. I was also tasked with designing a pop-up subscription window for the front page.

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Services

Design
UI/UX
Production

ACPA storyboards
ACPA storyboards
ACPA flight time chart
ACPA standup banners
ACPA social media mockup
ACPA petition social media post
ACPA exhausting social media post
ACPA nasa social media post
ACPA social media mockup
ACPA newspaper ad
ACPA newspaper ad