Canada’s existence as a nation depended on the construction of rail lines to link BC to eastern Canada. Following the lead of the 1967 Confederation Train, it is fitting that CP’s Community Train Tour should traverse the country to remind Canadians of this historic fact, and how the railway has connected Canada and Canadians for 135 years.
CP ran the ‘Spirit of Tomorrow’ train from Vancouver, BC to Ottawa, ON between July 28th and August 20th 2017, making 11 other stops in communities along the way. Each stop featured CP’s unique heritage cars and diesel locomotive, a free concert by Dean Brody with an opening First Nations act, and free activities on the ground.
While working at Pointer Creative I was lucky enough to help redesign this online family-owned pierogi shop. Below are a few of the earlier page mockups, before the design was massaged to be more in line with the client's goal.
You can checkout what the final product looks like here!
Canadian airline rules around pilot Flight and Duty Time (FDT) vary. Under the status quo, Canada lags behind the rest of the world. Almost every other jurisdiction has implemented regulations to comply with science-based rules established by the International Civil Aviation Organization.
The Safer Skies campaign advocates for the federal government to improve pilot fatigue regulations. To learn more, checkout saferskies.ca.
The Ottawa Hospital delivers roughly 6,000 babies a year. Of that number, more than 800 end up in the NICU.
Michael Potter, Ottawa’s well-known philanthropist and high-tech icon, hosted a memorable fundraiser for The Ottawa Hospital’s Neonatal Intensive Care Unit at the General Hospital.
I worked with spark* advocacy to create a brand with event collateral for The Twinkle Twinkle Future Stars Gala. The event raised over $3-million, with more than 200 guests present. The evening’s entertainment included acts from Serena Ryder, Alan Doyle, and Randy Bachman, and This Hour Has 22 Minutes comedian and writer Mark Critch.
The Mining Association of Canada is the voice of the mining industry in Canada. It promotes the industry by working with stakeholders on policy issues and educating Canadians on the value that mining brings to our economy. To help achieve this mandate, spark* advocacy and I launched an awareness campaign with MAC to target the political ecosystem audience, and tell a multifaceted story under the ‘Canadian Mining’ brand.
While working at Pointer Creative I was lucky enough to help design this beautiful online store. Once we had a clear design direction it was my responsability to put together the "Our Story" and "Promise" pages. I created several mockups in Sketch, and after receiving final approval they were built by the development team. I also designed a pop-up subscription window for the home page.
Remember that one party you went to where you saw that dress on some girl? You wondered where she got it and if they had your size? Take out your smartphone, snap a photo, and MODA will identify that fashion product in seconds!
MODA’s advanced reverse-image identification software allows users to pinpoint fashion articles with ease.
Checkout the online prototype here!